Category Archives: Signage

Get Your Pink On

Breast Cancer Awareness – Get Your Pink On!

Fall is fast upon us. While some people dread the upcoming cold, others revel in the changing season and beautiful, vast array of colors. The vibrant changing of the trees, the bright oranges of the pumpkin patch, and the greens and reds in the apple orchards – all waiting for the picking. But in October, our favorite color is Pink – the most recognized color for National Breast Cancer Awareness Month.

Breast cancer is a disease that has or can change the lives of anyone in an instant. Whether it is a close friend, spouse, or family member, it’s a scary diagnosis that affects 1 in every 8 women (12%) in the U.S. For women, breast cancer has the highest death rate of all cancer types and is the 2nd most commonly diagnosed next to skin cancer. There is hope – there are very successful breast cancer treatments available, but it is critical that everyone is aware of how important early detection is to overcoming this disease. We may not be able to change the beautiful scenery outside to pink, but we can definitely show our support to all those around us that may be dealing with this disease directly or indirectly.

In honor of the fighters, survivors, and angels – Get Your Pink On! Put your inspirational message and the Pink Ribbon on Hats, Polo’s, T-Shirts, Socks, Bags, Promotional Products, and much more! Add the Pink Ribbon to your company logo, design your own awareness slogan by using our website app or coming by and talking with our talented Art Department. Fly a Pink Ribbon flag, hang a sign or banner for all who pass to see. At Halloween, hand out fun awareness gifts like silicone bracelets with motivating messages or an awareness button with inspirational sayings. The ideas and options are limitless – all of which will spread awareness, hope, and the vital message reminding women to perform self-exams or be seen by a doctor and could potentially save a life.

For the month of October, Signet will donate 10% of profits for all purchased Breast Cancer Awareness apparel and products to the Winchester Medical Center Cancer Center. So we encourage you to “Get Your Pink On” and help give the gift of health, safety, and education by spreading awareness. Together, we can make a difference.

 

Statistics provided by: BreastCancer.org

Summer Time is Vehicle Wrap Time

Summer is a great time to wrap your company vehicle in your logo. Let your car or truck advertise your business.Vehicle Wrap

A vehicle wrap is a cost effective way to promote your business or club when compared to other types of billboards or advertising. Your wrap is custom made by Signet and you can tell everyone who sees it all about your services.

Vehicle Wraps are an extension of your brand. The more people who see your logo, slogans, products or services will associate your name with their future needs. Vehicle Wraps encompass full wraps, covering the entire vehicle, or just a partial wrap where one-quarter, one-half, or three-quarters of the vehicle is covered by vinyl and the rest may or may not have some vinyl lettering applied.

Come in or call Signet to get your free vehicle quote today! Check out our completed wraps here.

Signage“Why do I need signage for my business?”

There are many important reasons and benefits to having an effective signage campaign for your business.

Signage is the most effective, yet least expensive, form of advertising.  A sign is the only form of advertising that your company owns; it is a fixed investment for a permanent asset.  All other types of advertising are temporary and are repeated expenses.  Additionally signage is also on the job 24 hours a day, 365 days a year promoting and advertising your business.

Customers are continuing to become more mobile, the average vehicle is driven 220 miles per week, for a total of nearly 3 trillion miles of road traveled per year for the entire country, this all equals out to an average of over 540 hours of driver time per year per driver. These drivers constitute a huge audience to your signage marketing.  In addition, an average of 18% of households are relocating per year, which decreases the amount of potential repeat customers.  So an effective signage marketing strategy can help drive new customers in the door.

“During a two-year study, 165 independent small businesses surveyed between 15 and 30 of their first-time customers or clients to determine what prompted their first visit. In all, 2,475 new customers were surveyed. When asked the question “How did you learn about us?” fifty percent responded that the company’s signage was their first exposure to the business. Hence, a business’s signage can be estimated to generate between 15 percent and 45 percent of a small firm’s revenue.”
-U.S. Small Business Administration

People will often judge a business by how it looks on the outside. An effective signage marketing campaign can help bring customers through the door.  When coming up with a good signage campaign you want to keep a few simple ideals in place.  Be specific; a customized sign can give just the right message in the right place at the right time.  Keep it simple; the message on your sign should be clear and concise, don’t bog down a sign with too much information or it could get simply ignored for being too wordy.  We use a general rule of thumb with a 5 second rule, if the message can be conveyed in less than five seconds than you’re good.  Also use a good call to action, something like a slogan that would drive people to enter your business.

Come to Signet for all of your signage needs!

 

Sources:

Small Business Administration; https://www.sba.gov/content/why-do-i-need-sign-my-business

Shopify blog “5 Types of Signage No Retailer can afford to ignore” http://www.shopify.com/blog/12798637-5-types-of-signage-no-retailer-can-afford-to-ignore